Want to be the next UNICORN,
become a STORYTELLER.
Or hire SlydS because we have created pitch decks that have closed millions in investments for leading startups and billion-dollar unicorns.
Time is nigh!
Here’s What a
Real ICP
Looks Like
I told a founder to make one change to their pitch deck:
Add a clear ICP on slide 3
Six weeks later:
- 3x investor interest
- 3x more first meetings
- Faster closure of their funding round
Most founders skip it or vaguely say: “Mid-market companies that use tech.” That's not an ICP. That’s a placeholder.
Here’s what a real ICP looks like:
- Company size: 500-2k employees
- Type of business: B2B SaaS in logistics
- Job titles: Procurement Head, VP Engineering
- Geography: NA, English-speaking only
- Buying behaviour: values fast procurement
You need to be this specific. Especially in your deck. Especially before scaling GTM.
Here’s the 5-question test I use with founders:
Q2 - What do your competitor customers have in common?
Q3 - What objections do lost customers raise?
Q1 - Which customers get the most value?
Q4 - Who's easiest to upsell? (and why)
Q5 - What traits do they share?
Answer these = clarity. Ignore them = chaos.
Because your ICP isn’t just a GTM exercise. It’s your entire strategy, compressed into one profile. What’s stopping you from putting your ICP on slide 3?
